Chinese actress named UN environment ambassador

(July 06,2010) Chinese actress Li Bingbing has been appointed as the first national Goodwill Ambassador in China for the United Nations Environment Programme (UNEP). Actress Li, who was designated in the Chinese city of Shanghai on Monday, will help UNEP in its mission to generate awareness and understanding of environmental causes, as well as inspire positive action, the agency said. She has already demonstrated personal environmental commitment through her L.O.V.E Green movement, which promotes an environmentally-friendly, low-carbon lifestyle among her fans in China. She has also worked to mobilize the public to lead greener lifestyles.
“I am honored to have this opportunity to work with UNEP on the environment. I am an environmentalist in my personal life and I try to share this passion with my fans and the wider public,” Li said. “If we are really going to protect the planet, we all need to be accountable for our behaviour, to realize that the natural resources that have been so generously given to us are limited and need protecting if they are going to be shared by future generations,” she added.
Achim Steiner, UN Under-Secretary-General and UNEP''s Executive-Director said: “Li Bingbing is our first Goodwill Ambassador in China and UNEP is delighted to welcome her on board. UNEP commends her personal commitment to a greener lifestyle and her passion to influence the public. "As an actress, she has the ability to reach out and influence large numbers of people to change their behavior and to realize that a sustainable future depends on all of us working together," he added.)